At In-Site Communications, we leverage our extensive, well-established relationships to identify the most appropriate contacts on the buy-side and sell-side for each client. We actively market our clients’ investment stories to these targeted audiences, establishing an ongoing dialogue that opens doors and builds credibility for the companies we represent. While some marketing is event-specific, we also routinely contact and meet with portfolio managers and equity analysts through our HotTargets™ program to raise awareness of our clients and expand our Wall Street network.
We support these ongoing efforts by taking our clients to meet one-on-one with top portfolio managers and analysts on road shows, and working with them to sponsor investor events.
In-Site’s marketing efforts have directly resulted in stock purchases, new sell-side research and invitations for our clients to present at healthcare conferences held by major banks in the U.S. and abroad.
In addition, this constant exchange of information with the Street enables In-Site to stay abreast of perceptions of the companies we represent. The valuable feedback we gather and analyze enables us to direct future marketing strategy and recommend revisions to messages, thus ensuring the continued success of our investor marketing initiatives.